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Feb 11, 2010 7:25 am		20 Tools for Tracking Social Media Marketing
Ankit Mittal		Social media websites such as Facebook and Twitter make it easy for people to come together and share opinions,experiences and thoughts on a number of topics. Smart companies understand this and are using the power of social media to connect and inform their customers, and potential customers. Referred to as "Social Media Marketing", it's a smart way to open the lines of communication between you and your prospects. Social media activities run the gamut from Blogging, micro blogging sites such as Twitter, social networking communities such as LinkedIn and Facebook, video and music uploading sites, discussion forums, photo sharing and more. With so many different sites and ways to participate, it can be difficult to keep track of all your efforts. Participating in social media doesn't take a lot of money, but it is very time consuming and businesses want to know that all of this investment in time is paying off. Before launching a campaign, you shouldhave a firm grasp on what it is you're trying to accomplish. Is it increasing website traffic? Getting more ezine subscribers? Having more people download your free ebook or whitepaper? Or maybe you just want to work on your company's brand image. Whatever it is, you need to have a plan. As the old saying goes, "If you don't know where you're going, you'll never get there". Have your game plan intact before gettingstarted in marketing yourself, or your.. Read More Private Reply to Ankit Mittal (new win)

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